Foto: Monika Karczmarczyk

Creativity is one of the most vital skills of the 21st century. In a rapidly changing and uncertain world, businesses must continually confront new challenges. The capacity to generate novel and valuable ideas, along with productive innovation implementation, will be critical for future company viability.

Start-ups face the challenge of innovatively solving their target group's problems to gain competitive advantages. Medium-sized companies also need to adapt to changes and develop innovative solutions. Large companies not only need to make their innovation processes scalable but also continuously improve them.

While leaders often represent the face of a company, it is the creativity of employees and teams that drives innovation. Unlike productivity, creativity is difficult to control. So, how can companies harness the creativity of their employees?

Creativity, Culture, and Leadership

Creativity brings something new and valuable into existence. It challenges the status quo and creates a tension that demands change. However, change can be intimidating and is often met with resistance from employees. This resistance, combined with a focus on rewarding success over risk-taking, discourages exploration of new ideas.

To foster innovation, employees must be encouraged to take risks and embrace failure. Failure is an integral part of the creative process and leads to success.

Creating a creative organisation goes beyond occasional brainstorming sessions. It requires employees to develop their expertise and creative thinking skills. Intrinsic motivation is also crucial, which is influenced by a sense of autonomy, competence, and relatedness.

However, all of this is only possible with the support of the company's social environment. In addition to providing resources, organisations must cultivate a culture that nurtures creativity and innovation. Effective communication within teams and the behaviour of leaders play significant roles in this process.

Leaders have a key role in developing a creative culture. They create an environment where diverse teams can collaborate effectively and feel psychologically safe to express their ideas openly and admit errors, regardless of hierarchy.

Measures to promote creativity, productivity and innovation often overlap with topics such as agility, new work, and design. They encompass areas such as self-management, meeting culture, and strategy development. An innovative company is innovative, alluring to young professionals, vibrant, and sustainable for the future.

The Consulting Process

As a consultant, I specialise in promoting creativity, productivity, and innovation and follow a specific process. During the introductory call, we discuss the approach. At the beginning of the consulting process, we clarify responsibilities, expectations, concerns, deliverables, resources, work methods, and communication.

Once the collaboration is agreed upon, we focus on gaining a deeper understanding of the situation and the resulting challenges. Based on this understanding, we define the next steps and prepare for implementation. The process concludes with an evaluation.

An exemplary consulting process includes data collection and analysis after the clarification phase. This may involve interviews, focus groups, or questionnaires. Change takes time and can be supported by large-group events, presentations, workshops, training sessions, and individual consultations. Collaborations can also be activated if necessary.

Values and Goals

As a consultant, my goal is to empower companies to independently solve their problems. I offer my expertise in creativity, productivity and innovation and strive to be an authentic conversation partner.

The success of the consulting process is a shared responsibility, with a trust-based relationship on an equal footing being essential. I also aim to involve those affected in a human-centered manner whenever possible to ensure sustainable change processes.

Feel free to schedule a free ☕ Intro Coffee to clarify further questions. I look forward to our collaboration!